THE NORTHSTAR GROUP is a private equity group of innovative, marketing, media, talent management, and production companies that connects brands to consumers and the community through our insights, resources and various platforms including digital, print, mobile, social media, print and experiential.
We have leaders in the entertainment, media and marketing industries with over 25 years of experience. Our team and properties provide top tier talent access, effective consumer insights, innovative ideas, deep understanding of targeted audience that delivers results. We value your partnerships with brands, agencies, marketing partners, consumers and the community.
Our media properties produce print and digital versions of THE SOURCE, the iconic, international media brand that covers Hip Hop culture and JONES, a high-end fashion, beauty & lifestyle guide that attracts young, sophisticated, multicultural shoppers.
We also operate highly engaged online destinations for our brands - TheSource.com and JonesMagazine.com. TheSource.com attracts over 3 million users each month while the newly launched JonesMagazine.com is becoming a popular platform for young fashionistas.
Our brands have produced and co-produced numerous recordings, films, television programs, live events such as concerts, community forums, retail programs, award shows, fashion & beauty showcases. We also create and produce, SOURCE360, a four day festival celebrating the 7 Pillars of Hip Hop – Music, Fashion, Dance, Art, Technology, Sports, Film & TV.
THE NORTHSTAR GROUP is deeply committed and connected to the community at large. We have the insights, network, expertise, and relationships with artists, celebrities, consumers, millennials, tastemakers and social media influencers to generate outstanding results.